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Equality in trading partnerships between North and South.

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Using income from tourism for the eradication of poverty in the South through democratic decision-making structures with assistance from collaborative partnerships between North and South.

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Building a network of fairly-traded service provision across tourism operations.

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Community control in tourism planning and decision-making.

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Transparency, access to information, training and development for communities in tourism development areas.

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Ecological, social and cultural sustainability.

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Diversified local economies.

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Respect for Human Rights.